Wellness for People. Wellness for Planet.

Inspired by Dr. Murad's lifelong commitment to science-backed wellness, we’re dedicated to helping improve the global health epidemic of stress—including the stress of everyday life and stress to the planet. Here’s how we’re driving initiatives for wellness, inclusivity and happier, healthier lives. We’re definitely not at the finish line yet, but we’re on the journey—and hope you’ll join us!

CRUELTY FREE

We'll never test on animals. Period.

As a cruelty-free brand, we proudly support ending all animal testing on any beauty products. We're committed to helping cease tests anywhere in the world.

Our creature credentials
  1. 01

    100% certified for PETA Approved Global Animal Test Policy.
  2. 02

    Ingredient transparency with filters on MuradSkincare.ca to shop products without animal-derived ingredients
SUSTAINABILITY

Continuously evaluate packaging and formulas to transition to more sustainable solutions.

From replacing virgin plastic to improving ingredient transparency to using compostable shipping materials, here's how we're beginning to bring a bit more wellness to the planet. We know there's so much more to do, and just wanted to share how we've started.

What we've done
  1. 01

    All product cartons are made from FSC-certified material, which comes from responsibly managed forests that provide environmental, social and economic benefits
  2. 02

    All cartons are printed with vegetable-based ink
  3. 03

    All MuradSkincare.ca shipping boxes are made of up to 100% recycled content.
What we're continuing to do
  1. 01

    For existing products, replacing virgin plastic with PCR (post-consumer recycled) packaging in every instance possible, with 50% reduction in virgin plastic by 2025, the integration of 50% PCR components by 2030 and a goal to be 100% recyclable by 2030
  2. 02

    For all new products, launching in PCR or recyclable glass packaging
  3. 03

    Designing packaging with individual parts that can be separated for recycling.
Ingredient transparency
  1. 01

    Compliance with the EU Cosmetic Directive's rigorous standards on 1,300+ banned or restricted ingredients
  2. 02

    Always formulating with safe, efficacious ingredients, and regularly monitoring for any updates by the FDA and other applicable governing organisations
  3. 03

    Filters on MuradSkincare.ca to shop by "formulated without" ingredients such as parabens, phthalates and sulfates
  4. 04

    Sustainably sourced palm-derived materials and biodegradable jojoba beads with the highest grade of biodegradation
SUSTAINABILITY

How to help

  • To recycle at home, check your local council to determine what you can and can't recycle in your area.

  • Prepare glass jars for at home recycling in three easy steps: remove caps, rinse and dry, place in your recycling bin.

  • To prepare cartons for at home recycling: flatten, remove any stickers or seals, and recycle!

  • Also, follow us on social @muradskincare to find out how to upcycle our packaging, hear about ongoing education in the sustainability space, and get updates on our progress

DIVERSITY & INCLUSION

Respect. Connect. Appreciate.

This is one of our core values, inspired by founder Dr. Howard Murad's decades-long commitment to share the love and spread kindness to all. He built Murad on the principles of compassion and inclusivity—and we will never stray from that.

Our stance
  1. 01

    Standing against racism and hate, while driving for equity and justice
  2. 02

    Advocating for truth, education and cultural awareness, while exemplifying respect, empathy, kindness and love for all.
DIVERSITY & INCLUSION

How we're acting on our stance

  • Hiring an even more diverse and inclusive team that reflects our community across age, race, gender and other dimensions.

  • Sharing our progress in social media and emails twice a year.

  • Holding learning and diversity sessions for the team, led by certified inclusion experts who help create brave and safe environments for organizations.

  • Establishing a "Murad on Diversity" committee to ensure team members from all backgrounds are heard and represented.

  • Creating content that's age, race, gender and size inclusive, such as eliminating the use of the word "normal" for beauty standards, and never digitally altering a person's shape or skin color.

PURPOSE & IMPACT

Dedicated to helping improve the global health epidemic of stress—from difficult skin conditions to mental wellbeing to food insecurity.

Inspired by Dr. Murad's lifelong commitment to science-backed wellness, here's how we've shared the wellness for happier, healthier lives in our communities so far.

Giving back, bit by bit
  1. 01

    We’ve partnered with Active Minds, the nation's premier nonprofit supporting mental health awareness and education for young adults. We’re committed to helping these communities through events, advocacy, outreach and Stress Less Weeks.
  2. 02

    We’re dedicated to helping improve the global health epidemic of stress. Stress Less Week supplies education, tips and resources bi-annually across college campuses designed to help young adults better understand and mitigate stress while helping to shape a positive mental health culture among their community.
PURPOSE & IMPACT

Representation—and reliability—matters in wellness content

  • Ensuring inclusive wellness stories are always told in our digital magazine and podcast, Well Connected by Murad, by writers, editors and guests of all backgrounds.

  • Bringing trusted advice and recommendations rooted in facts and data from some of the world's top wellness and science authorities

  • Reporting fact-backed stories which express Dr. Murad's philosophy that daily stress-reducing practices can transform your skin and the wellbeing of your entire life.

  • Always activating one of Dr. Murad's most loved, science-backed philosophies—"Stress less. Be imperfect. Live longer."—through all touchpoints. There's no such thing as “perfect” in skin—and in life. Let's toss the stress of these unrealistic expectations aside to protect our overall well-being.